As you can see from the masthead, we’ve freshened up the dot org Web Works logo. We think it reflects more accurately our global reach and sensible for-nonprofits-only style. And, it being our 10-year anniversary, the timing just seemed right. (Okay, we also thought this new one was prettier than the other.) However, we’ve done more than just replace the ornament on the hood of our primary outreach vehicle.
Options and Ideas
To better serve our clients, we’ve added a weblog section to the Home page, which will offer topics ranging from greater website performance to social marketing strategies. Our news feed, also on the Home page, offers up the most up-to-date news for the nonprofit community. And we’ve also dressed up our Portfolio, our showcase of client websites.
So, is all this necessary? You bet. Just like our clients, we need to remain competitive.
As a nonprofit professional, you know that a website needs to be more than just an introduction piece—it must be a vehicle for sustaining relationships. Only having what amounts to be an online version of an organization’s brochure will no doubt bore visitors and hasten their exit from the site. Yes, just like a personal tour of one’s office or facility, visitors should be captivated and eager to return. Moreover, they should be afforded as many ways as possible to be a part of the organization and to share their enthusiasm with their personal network of friends, family and associates.
That said, we hope the information we’ll be sharing with you in the coming months will be beneficial to your social-marketing objectives. And, of course, if we can be of further assistance to you, please let us know!
